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So Microsoft and Yahoo have finally come to an agreement on the former’s new search engine Bing. In this video I talk about why I think it is a good deal for internet marketing in general.
We will discuss:
- How competition will help lower prices, thus allowing more regular players to compete in the internet market
- How competition will force the search engine players to improve the quality and relevance of search results
You can download the original video here.
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August 3rd at 4:00 pm
From a Internet marketing stand point I am excited. Yahoo consistently let me down as I tried to register my website with them, and use their advertising tools.
So far, my registration of my site with bing has been easy, and painless. Not as much traffic as yahoo and google, but there is still time.
I hope that this new relationship will bring yahoo up to par with the “ease of use” of yahoo’s online tools.
From a branding perspective, I think this will not help yahoo or MS. MS has a bad rep in my circle, and yahoo has a historically good rep, but has been flagging of late. So bringing these two together, give the MS dislikers an incentive to finally move to google for their search. And people how stayed with yahoo, were staying based on loyalty, and they won’t bring anyone new from a MS perspective.
Just my take, but there it is.